| Summary: | 碩士 === 雲林科技大學 === 資訊管理系碩士班 === 98 === Observe the practice environment, although many e-commerce website has been successfully used recommendation system and its mechanisms to create business opportunities and competitive advantages, but the recommendation system has not fully reflected the business part of the characteristics and issues.
This study attempts to explore the role of cognitive decision effort in recommendation system, combined with indicators "information quality" and "service quality" from IS success model to exam the awareness of the user for the "recommended system performance". Through empirical research, the top 5% of market share online bookstore in Taiwan is main source for the study, used online survey and data collection analysis, summarized in the following research results.
First, recommended system of information quality in consumer shopping decision-making process has obvious influence, and influence the attitude toward the follow-up of the system.
Second, in the process of consumer''s shopping decision-making, the recommendation system has no significant influence for consumers to pay lower cognitive decision-making effort.
Third, e-commerce platform provides recommendations and information is necessary, but the quality of information on user needs must be considered, or they will be other competitors offer homogeneous services replaced.
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