Knowledge Sharing Behavior of Virtual Community: Based on Yahoo! Answers

碩士 === 雲林科技大學 === 資訊管理系碩士班 === 98 === Due to the globalization and knowledge-driven age, virtual community become a information technology for enhancing competitiveness, which provides a virtual space with the media of computer for the users that volunteer to share experiences and professional knowl...

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Bibliographic Details
Main Authors: Zih-kuai Huang, 黃紫快
Other Authors: Huan-Ming Chuang
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/66866205982253745319
Description
Summary:碩士 === 雲林科技大學 === 資訊管理系碩士班 === 98 === Due to the globalization and knowledge-driven age, virtual community become a information technology for enhancing competitiveness, which provides a virtual space with the media of computer for the users that volunteer to share experiences and professional knowledge to each other. Therefore, this study adopt theories from task-technology fit, social cognitive theory, expected confirmation theory to build the main research framework for exploring relationship among task characteristics, technology characteristics, individual characteristics, task-technology fit, disconfirmation, satisfaction, perceived usefulness on the intention to continue to use. 354 samples were collected from Internet survey, and only 274 of them are valid samples. Analysis result was found that system quality and reciprocity of technology characteristics, task-technology fit, disconfirmation, perceived usefulness, satisfaction on the intention to continue to use Yahoo! Answers had positive fluencies, information quality of technology characteristics and task characteristics had insignificant impacts on the intention to continue to use Yahoo! Answers. The implications for this study could be promoted for knowledge sharing and management as the intention continuing to use.