A Study on the Customer Segmentation and Personalized Recommendation Systems

碩士 === 雲林科技大學 === 資訊管理系碩士班 === 98 === The business market compared to the consumer market has the characteristics of smaller number of customers with huge amount of transaction money. Consequently, it is important for suppliers to implement the concept of relationship marketing, to offer their custo...

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Bibliographic Details
Main Authors: Hsiao-Hsuan Hsu, 胥孝萱
Other Authors: Huan-Ming Chuang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/49525829815076619901