Analysis of Micro-Blogging Websites Information Service Products

• Main Authors: Wei-tse Feng, 馮偉哲
• Other Authors: Han-Sheng Lei
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/00501252638166780408

碩士 === 雲林科技大學 === 企業管理系碩士班 === 98 === Facebook and Plurk, two websites have started to change people’s interactive network mode. These new community services also create another marketing opportunity. In this study, we investigate and analyze the content and design of micro Blogging in these two websites with content analysis in order to know the operation mode of the websites, the pattern to interact with users and their business model. Through the analysis result, we concluded three findings as followed, 1.Facebook provides users a multi-functional social interactive platform. They combine the service into user’s network and constantly spread out the service. 2.Plurk offers users a platform to post message. The way they present which is to automatically put messages in order makes the discussion about the message more easy and vivid. 3.Facebook and Plurk start to apply their technology into another products or industries in order to spread and duplicate their social network capability to other industries.