地方特色產業建立電子商務之研究-以雲林良品網為例-

• Main Authors: Chen, Chia Wei, 陳佳緯
• Other Authors: Chang Lee, Hsiao Chuan
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/nnap6g

碩士 === 環球技術學院 === 中小企業經營策略管理研究所 === 98 === In recent years, the prevalence Internet to drive e-commerce development, according to Institute for Information Industry predicts that in 2009 Taiwan's online shopping market size of about 311.6 billion, compared with 2008 growth of 30.4%, including B2C market size of 168.8 billion, C2C market size of 142.7 billion, C2C's growth rate is greater than B2C, B2C and C2C compared with 2008 growth of 26.5% and 35.2%, which is prevalent in this era of e-commerce, e-commerce platform for the establishment of expansion of sales channels to enhance the visibility of business products, increasing emphasis on marketing for the business method, if the proper use of e-commerce merchants to bring business opportunities, is the present and future business concern. Local characteristics of industrial marketing channels now mainly rely on physical access, but e-commerce increasingly important in this Internet age, the use of e-commerce to marketing industries with local characteristics, there have been growing all the time, this study Yunlin e-great, with local characteristics of the townships in Yunlin industry, the establishment of a network cluster platform for marketing the township in Yunlin industries with local characteristics, this study was to investigate the establishment of Yunlin e-great motivation, core strengths and problems encountered in the course of operation and how to resolve. The results indicate that a combination of all township in Yunlin industrial establishment of local characteristics of Yunlin e-great, the creation of "Yunlin e-great" brand to the external marketing promotion for dealers to direct sales in the opportunities, but the current income through the Internet platform for slightly less than the orders, there are still efforts to promote the marketing space, businesses should strive to create a unique industry features to attract consumers to pay attention, the future on the proportion of e-commerce in marketing, will become increasingly important, how to use digital media to expand sales of access and competitiveness, the development of high value-added refined products, is the future of business operational goals.