Critical Factors on Developing Collaborative Strategies to SMEs Based on TAM: A Case Study about Conveying-Machinery Equipment Industry

• Main Authors: FANG,JUN-JIANG, 方軍強
• Other Authors: LIU,JIN-WEI
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/n69q52

碩士 === 環球技術學院 === 中小企業經營策略管理研究所 === 97 === The competition of business has been increased intensely in recent years. Due to limited resources, capital and manpower, SMEs need a better business model to save and make profit during the economic recession period. One of the solutions is to implement a collaboration strategy with business partners. The thesis is concentrated to investigate the owners’ critical accepting factors before joining collaboration strategies. And, the concept of Technology Acceptance Model (TAM) is applied to investigate the above issue on a case study in conveying-machinery equipment industry. Some important results, processed by enterprisers’ interviewing, questionnaires surveying and statistical analysis, are given for references to existed managers and new entries to build and implement collaboration strategies. The results revealed that there was a different decision opinion among these manufacturers when introducing or implementing collaborative strategies. Comprehensively speaking, the attaining technical support index was the most important criterion for firms implementing collaboration, following by the increasing economy of scale in production index. On the aspect of Ease of Use, the well-done III institution of fast dealing problems during implementing strategies period was most considered by enterprisers. Meanwhile, the indices including increasing the market demand, reducing production cost and raising brand value were more considered by the enterprisers of machining and mechanical assembly firms. The firms with less capital and fewer employees more considered the indices, raising the R&D ability and increasing market demand. On the other side, the firms with sufficient resources and employees emphasized more on the competitive advantages integrated from partners.