| Summary: | 碩士 === 環球技術學院 === 中小企業經營策略管理研究所 === 97 === The competition of business has been increased intensely in recent years. Due to
limited resources, capital and manpower, SMEs need a better business model to save
and make profit during the economic recession period. One of the solutions is to
implement a collaboration strategy with business partners.
The thesis is concentrated to investigate the owners’ critical accepting factors
before joining collaboration strategies. And, the concept of Technology Acceptance
Model (TAM) is applied to investigate the above issue on a case study in
conveying-machinery equipment industry. Some important results, processed by
enterprisers’ interviewing, questionnaires surveying and statistical analysis, are given
for references to existed managers and new entries to build and implement
collaboration strategies.
The results revealed that there was a different decision opinion among these
manufacturers when introducing or implementing collaborative strategies.
Comprehensively speaking, the attaining technical support index was the most
important criterion for firms implementing collaboration, following by the increasing
economy of scale in production index. On the aspect of Ease of Use, the well-done
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institution of fast dealing problems during implementing strategies period was most
considered by enterprisers. Meanwhile, the indices including increasing the market
demand, reducing production cost and raising brand value were more considered by
the enterprisers of machining and mechanical assembly firms. The firms with less
capital and fewer employees more considered the indices, raising the R&D ability
and increasing market demand. On the other side, the firms with sufficient resources
and employees emphasized more on the competitive advantages integrated from
partners.
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