Strategic Analysis of Telecom Business Model at the Circumstances of Digital Convergence

碩士 === 大同大學 === 資訊經營學系(所) === 98 === The business model has become complex comprising telecommunication, fixed Network and cable TV due to the integration of digital and internet technologies. The service providers continue to offer various packages for voice, data, multimedia consolidated services...

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Bibliographic Details
Main Authors: Hou-Ming Fu, 傅後銘
Other Authors: Leah Lo
Format: Others
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/75145309324652270929
Description
Summary:碩士 === 大同大學 === 資訊經營學系(所) === 98 === The business model has become complex comprising telecommunication, fixed Network and cable TV due to the integration of digital and internet technologies. The service providers continue to offer various packages for voice, data, multimedia consolidated services. The circumstances create the new business opportunities as well as the competitions in telecommunication industry. This study has investigated the impact of technology evolution to the telecom industry and its business model. The rising strategy for these succeeding stories. This including the leading enterprise in the past, such as Google and Apple, etc… It is hoped that using these methods through the comparison in non-homogeneous industries, it will present different strategy or policy for Telecommunication industry. The study found: 1. An innovative and unique business model is crucial to the success of the business. 2. In order to have an effective service a bandwidth is necessary to be provided. The service provides in the fixed network or action of should continue to grow, to provide digital convergence services. 3. Abundant service content is the key successful factor to maintain the growth of the business. Promote of add-in value of services, increase the service contents and income. 4. The successful story of an advanced telecommunication industry shortened the learning curve of a late comer.