The Impacts of Materialism and Conformity on Consumer's Online Compulsive Buying - The Moderating Role of Gender
碩士 === 大同大學 === 事業經營學系(所) === 98 === Compulsive buying, defined as “chronic, repetitive purchasing that becomes a primary response to negative events or feelings” (O’Guinn and Faber 1989), is an important issue in consumer behavior research. With the popularity of Internet and online shopping, this...
Main Authors: | Ping-Hung Chang, 張秉閎 |
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Other Authors: | Mei-Fang Chen |
Format: | Others |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/19320758262497791461 |
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