The Impacts of Materialism and Conformity on Consumer's Online Compulsive Buying - The Moderating Role of Gender

碩士 === 大同大學 === 事業經營學系(所) === 98 === Compulsive buying, defined as “chronic, repetitive purchasing that becomes a primary response to negative events or feelings” (O’Guinn and Faber 1989), is an important issue in consumer behavior research. With the popularity of Internet and online shopping, this...

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Bibliographic Details
Main Authors: Ping-Hung Chang, 張秉閎
Other Authors: Mei-Fang Chen
Format: Others
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/19320758262497791461

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