THE FACTORS FOR DEVELOPING EXPERIENTIAL HEALTH EDUCATION CURRICULUM - AN APPLICATION OF EXPERIENTIAL MARKETING MODEL

• Main Authors: Hsiu-Chuan Lin, 林秀娟
• Other Authors: Nan-Hong Lin
• Format: Others
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/62732132535165661964

碩士 === 大同大學 === 事業經營學系(所) === 98 === ABSTRACT Due to the increase of chronicle illness, the medical treatment has evolved from the traditional ways of diagnosis first, following with therapy, to prevent disease and to endorse healthy life style. Promoting preventive health care could not only make consumers not being harmed by such chronicle illness epidemic, but also preserve medical resources in the areas of long-term care on patients in really poor condition or on medical research, that the overall quality of health care system can be improved. Preventive medicine is still at the dawn age in Taiwan. The first phase of preventive medicine education continues relying on conventional methods such as teaching. From business point of view, live-experience is an approach able to be incorporated with health education. If demand and experience and set up the individual health management concept, it will prove to be a positive move to the expansion on preventive medicine industry. This research found the main factors to impact live-experience health education are the following: self-experience, self-affirmation, life style, interactive learning, after-sale service, motivation and promotion, class arrangement, interaction between teach and learning, family tie and professional knowledge. Among them, the first three items mentioned above, this demonstration what all the experts consider the importance of self-awareness in preventive heath care and pro-actively involve the life-experience health education are two most influential elements in promoting live-experience health education. Keywords : Preventive Medicine, Experience Economy, Experiential Marketing