THE IMPACT OF COUNTRY-OF-BRAND AND COUNTRY-OF-MANUFACTURE ON CONSUMERS’PURCHAING INTENTION PRODUCT INVOLVEMENT AND RETAIL SHOP TYPE AS MODERATORS

碩士 === 大同大學 === 事業經營學系(所) === 98 === In order to revive Taiwan's economy and industrial development, the Govenrnment of Taiwan(GoT) targets on promoting the development of cross-strait trading and investment. By doing so GoT started opening up cross-strait trade liberalization and internati...

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Bibliographic Details
Main Authors:	Chin-Hua Chang, 張之華
Other Authors:	Ming-Chuan Pan
Format:	Others
Published:	2010
Online Access:	http://ndltd.ncl.edu.tw/handle/71439607072606534681

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