Ambient Media Image of Product Usage

• Main Authors: Kuan-Ting Li, 黎冠廷
• Other Authors: Yung-Chin Tsao
• Format: Others
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/01871354287438573849

碩士 === 大同大學 === 工業設計學系(所) === 98 === This research aims to discuss how ambient media technique is applied in product design and the feasibility of its corresponding technique, which includes the following four major parts: (1) First, analyze the images of ambient media by means of literature review and questionnaires to understand the essence of design technique of ambient media. Then summarize the conceptual structure of ambient media technique from specific cases of ambient media. (2) Extract possible design technique according to the sub-concepts acquired. (3) Design samples according to the design technique of various application processes and implement image test to analyze the image structure during product application as well as the application features and corresponding relationship of each group of test samples. (4) Discuss the cause-and-effect relationship between images and comprehensive evaluation like "interesting" and "like to use" in the process of product application. Main results are summarized below: During product using process, the ambient media images may consist of heart feeling during application of products, "vivid - placid" element as well as "ambiguous and unknown - distinct and clear" element of presentation technique during product application. In operating methods of product, e some elements can make users feel innovative and changeable are added during using product, "interesting" feeling will be aroused more strongly. Besides, products with "desirable" image will make users like to use them, and increase the positive evaluation as well.