A Study on the Dynamic Effects of Advertisements forthe Electronic Map Services on Mobile Phones

• Main Authors: Mei-Huei Shiu, 許美慧
• Other Authors: Li-Chieh Chen
• Format: Others
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/84624118011137750781

碩士 === 大同大學 === 工業設計學系(所) === 98 === Thanks for the success of mobile phone technology and the integration of mobile network，e-map service plays a very important role and function in road searching during the trip. Many manufacturers are starting to develop services which can satisfy necessities from the general consumers aggressively and looking for business opportunities involved. The main purpose of this study is to construct a adequate mobile phone dynamic ads; with adequate Photo dynamic effects on the mobile phone can more easily to attract user’s attention and to achieve the effect of advertisements, users will be glad to click and read the contents of ads and make selection, so as to reach the purpose of ads. This study examined the status of the relevant literature and analysis of dynamic experiments, and finds out the picture of the dynamic effect of "MOBILE" and "GRADUAL" and a text dynamic effects of "RAPID CONTINUOUS " and "FLASH-TYPE " four kinds of dynamic effects of combination design factor, With this cross-combination to investigate the short-term memory of the graphics performance and ads clicking willingness of the users, when using mobile phone e-map searching system. The results showed: (1) upper and lower side multi-banner ads for the online ads are preferable to the users. (2) Significant differences of graphic short-term memory, clicking willingness and subjective rating found of the subjects caused by different dynamic presentation of graphic & texts. Using "gradual change" with "rapid continuous" banner ads described in this study for the small interface mobile phone which receiving mobile phone banner ads have better performance for presentation of messages about main content and dynamic graphic & texts. The results of this study also provide a best reference of design in practical for this kind of mobile dynamic ads. , thereby improving their short-term memory strength and ad clicking rate.