| Summary: | 碩士 === 大同大學 === 工業設計學系(所) === 98 === Thanks for the success of mobile phone technology and the integration
of mobile network，e-map service plays a very important role and function in
road searching during the trip. Many manufacturers are starting to develop
services which can satisfy necessities from the general consumers
aggressively and looking for business opportunities involved.
The main purpose of this study is to construct a adequate mobile phone
dynamic ads; with adequate Photo dynamic effects on the mobile phone can
more easily to attract user’s attention and to achieve the effect of
advertisements, users will be glad to click and read the contents of ads and
make selection, so as to reach the purpose of ads.
This study examined the status of the relevant literature and analysis of
dynamic experiments, and finds out the picture of the dynamic effect of
"MOBILE" and "GRADUAL" and a text dynamic effects of "RAPID
CONTINUOUS " and "FLASH-TYPE " four kinds of dynamic effects of
combination design factor,
With this cross-combination to investigate the short-term memory of the
graphics performance and ads clicking willingness of the users, when using
mobile phone e-map searching system.
The results showed: (1) upper and lower side multi-banner ads for the
online ads are preferable to the users.
(2) Significant differences of graphic short-term memory, clicking
willingness and subjective rating found of the subjects caused by different
dynamic presentation of graphic & texts.
Using "gradual change" with "rapid continuous" banner ads described
in this study for the small interface mobile phone which receiving mobile
phone banner ads have better performance for presentation of messages
about main content and dynamic graphic & texts.
The results of this study also provide a best reference of design in
practical for this kind of mobile dynamic ads. , thereby improving their
short-term memory strength and ad clicking rate.
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