| Summary: | 碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 97 === Theresearchofvisitor’ssatisfactionusedtowithqualityofservicelevelcouldn’texactdiscussconsumertothefactorofdegreeofsatisfactionorimportance.Inthisstudy,theresearchintegratedvisitor’ssatisfactionandservicequalityofresearchmethods.WhichuseKanomodelandIPAanalysis,andSWOTanalysistointegrationandcreation.
Inthisstudy,weuseTsou - Ma - LaiFarm’svisitorsassubjectsandwithKanoandIPAmethodstoanalyze.Then,theabove - mentionedKanoqualityattributesconversionfortheBetter - Worsecoefficientmaps,supplementedbyIPAtocrossmatch,andthenimportedtotheSWOTanalysis,andnamedKISMethodology.
Finally,wefoundKanoisforexistenceoftheservicequality,andsumupqualityattributes,IPAisforexistenceoftheservicequalitytoassess.Ifwecombinetwomethodstocollaborativeexplore,wecanknowthequalityofexistingperformanceandtoimprovetheefficiencyatthesametime.
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