| Summary: | 碩士 === 國立臺北藝術大學 === 藝術行政與管理研究所碩士班 === 98 === The T.N.U.A. Performing Arts Center is a representative of professional college theatre. We can discuss its management from different perspectives, such as teaching facilities, the role of the performing arts center, or from the viewpoint of how to improve the performing arts industry. This research summarizes the mode and the feature of management of college theatre. In this study, the author combines some foreign cases which have different features of organization, so we can realize the characteristics in the management of college theatre. At the end of the study, by analyzing and comparing with these cases, the author proposes some suggestions to the Performing Arts Center of T.N.U.A..
1.The structure of the organization affects the way of management of college theatre.
2.The mode of management of college theatre is influenced by the programs.
3.The operation is affected by marketing strategies.
The author of this research proposes another three suggestions for the Performing Arts Center of T.N.U.A.:
1.To establish the objectives and purposes.
2.To reinforce the interaction with the community and develop cultural tourism.
3.To strengthen the strategy of the audience development.
4.To increase the promotion and marketing strategies and make good use of the Internet.
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