| Summary: | 碩士 === 國立臺南藝術大學 === 音像管理研究所 === 98 === The TV show “Queer Eye for the Straight Guy” was the text for this present study to discuss the contemporary sexual proposition. The present study focused on the changing of watch direction. Different from the mainstream sexual perspective to treat queer culture, this show opened a way in which queer became the observer to the straight guy.
Through the media as TV program, the queer subject got more attention and people had more opportunities to reconsider the sexual issues. The transition between “watching” and “being watched” was associated with the transition of power. This research therefore examined the power practice in the history. Furthermore, this show in a capitalistic society surely concerned with “Placement marketing”. As a result, in this study, the analyses of Queer in the culture of consumption were done. In addition, how the culture of consumption influenced Queer was also discussed.
The Program objective “You–only better” referred to the concepts, which were “Individuation” of C.G. Jung and “Le souci de soi” of Michel Foucault. This research finally discussed the practice and the limitations of these two concepts in our modern society.
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