| Summary: | 碩士 === 臺北市立教育大學 === 環境教育與資源研究所環境教育組 === 98 === Abstract
An extremely important thing is how to communicate the environmental issue with people in the environmental education, so that people perceive the environmental risk, and then would like to change their behavior to prevent the danger of the environment. Base on the literature in psychology has proposed the concepts of temporal framing, self positivity bias and goal framing. The present research explored the effect of temporal framing on the perception of environmental risk, and explored the self positivity bias and goal framing effect in the environmental issue, and also explored the moderating effect of temporal framing on the self positivity bias and goal framing effect. The present research examined the proposed hypotheses through three studies. Study 1 through two environmental topics of the water resource and tropical rain forest as experimental stimulus, demonstrated the effect of temporal framing on the perception of environmental risk. The perception of environmental risk in the day frame is higher than that in the year frame. Study 2 through cadmium rice topic as experimental stimulus, demonstrated that environmental issue exist self positivity bias. The risk estimate for others is higher than that for own. Further, it has not enough confidence to support the moderating effect of temporal framing on the self positivity bias. Study 3 through the global warming issue as the experimental stimulus, revealed that has not enough confidence to support environmental topic exists goal framing effect. It also revealed that has not enough confidence to support the moderating effect of temporal framing on the goal framing effect. The present research also conducted the discussion base on the research results.
Keywords: temporal framing, self positivity bias, goal framing,
environmental risk perception
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