| Summary: | 碩士 === 淡江大學 === 資訊傳播學系碩士班 === 98 === With the prevalence of the Internet, many concrete products can be obtained free from the web. As more and more products can be obtained free, more consumers are used to getting these products or services without paying. However, “providing free products” is obviously incompatible with the market logic in terms of the trading patterns. Facing this wave of providing free products, enterprises have to find a profitable model to adapt to this information society. Therefore, this study mainly focuses on the following issues: 1.When the core product is for free in the network environment, how can enterprises make profits? 2. What is the relationship between the characteristics of free information products provided by the manufacturer and the profitable model? In this thesis, the research method is Case-study with the operation modes of literature reviews and the secondary data analysis. Different types of enterprises from the information industry are selected and qualitative data analysis is adopted to explain the factors of providing free products.
This research analyzes six business models of free information product according to the characteristics of information goods: 1.the feasibility of combination of the virtual goods and real goods. Case Study: the sales model of Apple in combination of iPod and iTunes. 2. The feasibility of adding value of information goods. Case study: Red Hat in Linux-operating system computer sales. 3. The feasibility of updating information goods. Case Study: Trend Micro anti-virus software. 4. The feasibility of the one-time transaction of information goods Case Study: Xerox in the photocopier rental service. 5. The probability of the industry standard of the information goods. Case Study: Sun Microsystems Inc. in the applications of Java programming language. 6. The advertisement. Case Study: Google search engine. Different characteristics of information goods have different strategies for providing free products. Operators can decide the operation strategies according to the characteristics of their products along with the properties of information goods and the mode of operation of Case-study.
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