Interaction Among Perceived Risk, Information Search Behavior and Trust In E-Commerce Marketing—A Case Of Purchasing Japanese Goods.
碩士 === 淡江大學 === 資訊傳播學系碩士班 === 98 === With the maturity of online shopping development in Taiwan, more and more foreign products could be got. The research discusses the interaction among perceived risk, information search behavior and trust in e-commerce marketing in a case of purchasing Japanese go...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21123824063273832881 |