| Summary: | 碩士 === 淡江大學 === 亞洲研究所碩士班 === 98 === This research mainly discusses the former Japanese Prime Minister Junichiro Koizumi used the media strategy and taking 2005 Koizumi of Japan''s House of Representatives elections media politics for example. In other words, this research takes Koizumi''s strategy of media as center. Through 2005 the House of Representatives election, compare with 2003 and 2004 the media strategy. In the end, content of the standards related to compare Koizumi from Japan and Taiwan''s Chen Shui-bian of the media strategy to find similarities and differences sides.First, “Tele-Politics" is an analysis of the core in the research, then the " Tele-Politics " is divided into three parts for study. Koizumi got power in order to guide the strategies of various media and to analyze them. In addition, depend on the theory use both quantitative and qualitative analysis of Koizumi''s " Tele-Politics ", in 2003 to 2005, the operation when the Japanese parliamentary election results. Based on the popularity of mass media, the media informed the people of Taiwan have become the main source of political things. The research is specifically on the modern media environment in Taiwan is divided into pre and post for discussion, and then introduce Taiwan''s " Tele-Politics " of Chen Shui-bian of the media strategy.Finally, this research analyze Chen Shui-bian and Koizumi their distinguishing characteristics of using media strategies in three parts. The media operate, political agenda setting, and whether or not the election. Then compare the similarities and differences between the two sides; to look forward to Taiwan''s political development, to facilitate progress in politics.
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