The Successful Management Strategies of Japanese Cosmetic Companies:A Case Study of Shiseido

碩士 === 淡江大學 === 亞洲研究所碩士班 === 98 === Now, Japanese cosmetics are popular in Asian nations, such as Taiwan and China, and the considerable growth continues to be expected. This research is mainly based on the success strategy of "Shiseido Co., Ltd." ("Shiseido" is called hereafter...

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Bibliographic Details
Main Authors: KAI-CHING TSENG, 曾愷晴
Other Authors: 蔡錫勲
Format: Others
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/36336612767971784769

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