The business model of bigger specialty fruit channel in Taiwan

• Main Authors: Mei-Ying Fan, 范美瑛
• Other Authors: Ching-Ting Tsai
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/14150923048910748368

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 98 === It’s a new channel or phenomenom that a bigger specialty fruit channel (BSFC) emerging in Taiwan recently. This kind of channel is unique, which is not found in other place over the world. Research methods including questionnaire survey, deep interview & participation ovservation are used in this research, in addition to the deduction induction of secondary data. This study is focused on the following questions about BSFC: what’s the backround of BSFC booming in Taiwan? What’s the impact of BSFC on the furit industry in Taiwan? What are the key success factors for BSFC? How does the networking marketing affect on the BSFC? What is the consumer’s preference for BSFC? This research has showed some finding view points, but it’s still positioned as on exploratory study.