Study Parents Influence Adolescent of Purchase Behavior in the Online Context on the Model of Consumer Socialization
碩士 === 淡江大學 === 管理科學研究所碩士班 === 98 === The internet consumer generation is coming and the center of the family structure has been changed. The spending power of young people has increased significantly and the parents impact of young people spending. The family communication patterns between parents...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70089992987761820934 |