Study Parents Influence Adolescent of Purchase Behavior in the Online Context on the Model of Consumer Socialization

• Main Authors: Chih-Wei Liao, 廖芷尉
• Other Authors: Han-Jan Niu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/70089992987761820934

碩士 === 淡江大學 === 管理科學研究所碩士班 === 98 === The internet consumer generation is coming and the center of the family structure has been changed. The spending power of young people has increased significantly and the parents impact of young people spending. The family communication patterns between parents and children for the important learning bridge. Therefore the study of the consumer society model to young people as the research object and adolescent an cycle is divided into different groups to explore the social economic status will affect the family communication patterns. And then to further understand family communication for the young people of different online shopping behavior. The study used 16 to 30 year-olds adolescents as the main object of study with online questionnaires and release artificial random manner. We distributed 1355 questionnaires by internet. There are 1151 valid samples that can be adopted in this research. The percentage of valid samples to all survey questionnaires is 85.7%. We use statistical software called SPSS18.0 to analyze the data. The study found that online shopping for adolescents will be part of the life cycle and different socioeconomic status produce compulsive shopping behavior. The adolescent life cycle and different family socioeconomic status would be impact of family communication patterns. The different majority of family socioeconomic status would be impact of parental marital relationship. The adolescent life cycle would affect the youth of online shopping behavior and would affect the parents in the communication style.