A study on the relationships among trust、satisfaction and loyalty of IT professionals with different personality traits

碩士 === 淡江大學 === 資訊管理學系碩士班 === 98 === With the rise and rapid development of IT human resources in recent years, how to attract society freshman and prevents the organization manpower outflow becomes an important topic for information management. We reveal most of them researched organization behavio...

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Bibliographic Details
Main Authors: Shih-Hao Liao, 廖士豪
Other Authors: Jiin-Po Wu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/92519624413868833761
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Summary:碩士 === 淡江大學 === 資訊管理學系碩士班 === 98 === With the rise and rapid development of IT human resources in recent years, how to attract society freshman and prevents the organization manpower outflow becomes an important topic for information management. We reveal most of them researched organization behavior on the relationships between trust and satisfaction, or trust and loyalty, or satisfaction and loyalty by reviewing many literatures about organization behavior. The structure equation model with three organization behavior factors (trust, satisfaction and loyalty) in different personality traits is rarely discussed. Thus, this study wants to verify the difference of organization behavior factors in different personality traits of IT professional, finally, establishes a research model "the relationships among trust, satisfaction and loyalty" and tests it. This research has two results as following: 1.The results reveal that there are different organization behavior (Trust, Satisfaction, Loyalty) in a personality traits. The trust, satisfaction and loyalty of IT professional of high agreeableness are significantly higher the ones of low agreeableness. 2.The structured equation model with the trust, satisfaction and loyalty of IT professional is fitted well