A Study of the Exporting Pricing of Taiwan Made Original Heavy-Duty Motorcycle

• Main Authors: Ming-Luen Chen, 陳名倫
• Other Authors: Chao-Nan Chia
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/05763874053279370031

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 98 === This thesis empirically estimates the effect of exchange rate movement on the pricing behavior of the Taiwan made original heavy duty motorcycle. The export unit values to the ten largest motorcycle importing countries are the main focus. The annual data covering the 11 years period between 1997 and 2007 are chosen for the estimation. Estimations are carried out in accordance with the country specific, the high-and-low pricing area, the market size, and the stability of the associated markets. The estimated results show that there exist significant differences in price markup behavior among the ten exporting countries. The pricing to market effects are positive but varies in accordance with market sizes. The country specific analysis has shown significant price reducing behavior implying that Taiwanese firms are care more about their market shares than pursuing profit maximization.