A Study of Purchasing Decision Marking of Network Consumer

• Main Authors: Meng Hua Yang, 楊孟樺
• Other Authors: Dr.Chih-Wen huang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/33770411884106129239

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 98 === Technological advances in recent years ,and the popularization of computers and Internet .With the growth of Internet users, the economy of the virtual Internet market becomes more worth .The study of Taiwan''s Internet shopping market analysis of the purchasing decision making of network consumer . This study chooses students Tamkang University as the research object that use the Stratified Random Sampling. The tools used for further examination are descriptive statistics , one way analysis of variance and LISREL. The major findings of this study are :The Network Consumer is satisfied with product attribute of the product''s appearance and the price function, and more will affect the desire of purchasing .The service quality , problems of purchasing , specifically information of purchasing and the process of shopping , all of them will affect the purchasing decision marking and the desire of purchasing of network consumer .