A Study of the Relationships between Evaluation and Experiential Marketing of Home-Stay.
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 98 === This study has used customer experience and experiential marketing in the Home-stay industry. This study aims to examine the relationships between evaluation of Home-stay and experiential feelings, experiential feelings and customer satisfaction, and custome...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85389601687401092061 |