A Study of Acceptance of Using Word-of-Mouth Effects via Online Community - An example from the users of Facebok
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 98 === Studying consumer how to deliver word of mouth is crusial for the word of mouth marketing. With the emergence of electronic commerce and the popularity of internet, how to use the power of internet to back up their product publicity becomes a main focus of a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83914034503936700883 |