Summary: | 碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 98 === From the late 1990s. Retail banking business is valued by the global banking industry. Banking industry in the United States experienced under the impact of economic downturn. Retail business on the U.S. banking industry''s contribution to the overall degree of income or increasing. In addition the European Central Bank''s report also pointed out that the EU banking sector stability of income and profits, a big reason is consumer loans, the steady growth of the retail banking banking. Therefore, commercial banks in Taiwan in return under the trend of retail banking changes on the return performance of concern.
This research is based on the time during 2002 to 2007, the import Hirtle and Stiroh (2007) of return performance of methods to establish a major research model, and to Taiwan''s top 10 commercial banks of Bank study, return of the global banking industry trend of retail business, assets and properties which are more beneficial to the bank.
According to this objects and period of this research, We found that commercial banks in Taiwan indeed return to retail banking trends. And for all the banks and small banks, asset size is greater than its profits significantly.
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