Applications of Mouth of Words Effects and Virtual Community Conducting to the Industry of Performance Arts
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 98 === The internet marketing becomes a common tool for performing arts industry to use as a medium of marketing and promotion today. However, there still leave many questions to be answered since the environment, technologies and internet resources are changing...
Main Authors: | Fu-Jung-Wu Li, 李傅中武 |
---|---|
Other Authors: | 林江峰 |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/94911647246461300181 |
Similar Items
-
THE ART AND SCIENCE OF WORD-OF-MOUTH AND ELECTRONIC WORD-OF-MOUTH
by: Alexandru BAJENARU
Published: (2010-05-01) -
A study of online Word-of-Mouth in the perfume virtual community
by: Chu, Ying Yen, et al.
Published: (2011) -
The Impact of Social Capital in Virtual Communities on the Electronic Word-of-Mouth
by: Yen-ping Ho, et al.
Published: (2013) -
Word-Of-Mouth Effects Marketing and Online Community Conducting-An Example from BIKEID
by: Mien Wu, et al.
Published: (2010) -
The Behavior of Word of Mouth on Facebook
by: Pei-wen Fu, et al.
Published: (2011)