A Study of Online Group-Buying Behavior and the Influences of Life Style
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 98 === Thanks to the world’s advancement of internet technology, online group buying has become an important issue in consumer behavior of electronic commerce. Instead of discussing the behaviors of the online group buying, most studies in the past focused mainl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54408507014304607146 |