A Study on the Wealth Management Development Strategies of Public Share Bank After the Financial Tsunami – A Case Study of T bank

• Main Authors: Yen-Chieh Chuang, 莊延捷
• Other Authors: Shih-Heng Pao
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/61679977432013160747

碩士 === 淡江大學 === 國際商學碩士在職專班 === 98 === Since a long time ago, Public Share Bank had always managed steady, and its customer base is quite huge, the deposit quantity is also quite high, and it has a lot of branches. All of the above are Public Share Bank’s advantages. Therefore, it is very suitable to develop the wealth management business extremely. If it can discover itself merits after this Finance Tsunami, it will have to be able to develop the wealth management business strongly in the future. This study was considered that the bank wealth management business was altogether composed of the four perspectives. They are the organizational structure, the human resources, the marketing mix and the information technology application. The study is depending on the exterior environment analysis and its internal environment analysis, moreover, depending on the SWOT analysis. According to the present management model of wealth management business of T bank (the case bank), the study forms four big strategies according to the above four perspectives, they are including of the effective organizational structure strategies, the properly human resources strategies, the innovation marketing mix strategies and the advanced information technology application strategies. Finally, the study makes some suggestions to the case bank under the four perspectives.