Word-Of-Mouth Effects Marketing and Online Community Conducting－An Example from BIKEID
碩士 === 淡江大學 === 國際商學碩士在職專班 === 98 === Approaching the era of Web2.0, the services, contents and behaviors on the network will be decided by a large number of participants, so Electronic Word of Mouth is getting more important. In the era of Web2.0., emerging cyber community is one of the discerned c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29887592946973835602 |