A Study of Consumers'' Purchasing Behavior on Insurance Agents'' Brand Equity, Service Quality and Sales'' Promotion Strategy
碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 98 === Since 1999, Taiwan joined the World Trade Organization (WTO), the local insurance market trend to more open and internationalization, in the same way, the insurance industries are also facing strong competition of foreign financial group pressure and many ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82896955116496305819 |