The study of the relationship among insurance agents’training attitudes, training satisfaction, training identification, and training performance

• Main Authors: Yung-Tsi Wang, 王永才
• Other Authors: Ying -Cheng Hung
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/05956574099182921127

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 98 === The financial insurance and information are very prosperous in this era. There is no necessary to obtain insurance merchandise through the insurance agent channel now. After the banking insurance well prosperous, the insurance agent is no longer using the traditional way just like favor insurance chain to achieve the individual or corporate required business achievement. As the insurance broker and insurance agent are so prevalent, so the only way is to spread out the difference between the others is to promote the personal profession. This is the effective way to obtain customers’favorable impression. Therefore, the insurance corporation should establish the integrated and professional education and training programs to cultivate more professional insurance agent. Through the serious education and training courses, the insurance pioneer will accumulate strength rapidly and be able to serve more customers. That’s why the importance of education and training are just like the lifeline of the insurance corporation. The well insurance education and training not just cost down the human resources fee, it''s also increase the profit. Therefore, this study focus on the relationship among insurance agents’training attitudes, training satisfaction, training identification, and training performance. The insurance agent of both C company and N company are used to be the research objects. This study using statistics techniques to analyze the survey results such as multiplr regression,t-test, and one-way ANOVA and obtain the conclusion as follows: 1. There are significant influences on training satisfaction and identification by agents’ training attitudes to corporation’s insurance education and training policy. 2. There are significant influences on training satisfaction and identification by agents’ training attitudes to corporation’s insurance education and training policy by both N and C insurance companies. 3. There are significant differencs on training attitudes, satisfaction, and identification between N and C insurance companies. 4. There are significant differencs on training attitudes, satisfaction, and identification by different demographic variables of agents. 5. There are significant differencs on training satisfaction, and identification by different performances of agents.