| Summary: | 碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 98 === This research focuses on the Effect of National Indentity and Body Image on Acceptance attitude of Korean TV programs’ Audience who using Aesthetic Plastic Surgery Beauty Products using Korean TV program Involvement as a mediator.
There is a famous TV hostess who has found her true self after taking plastic surgery for almost 30 times, but is still unsatisfied with her own cosmetic look simply because “She needs to be more beautiful although she’s already so.”Obviously, those main characters in Taiwan TVs’ Korean programs have been regarded as “plastic surgery catalogue” and representative of beautician, they even lead the fashion trend of plastic surgery in Taiwan.
With the study on the books, magazines, reports, and market research, we delivered 300 questionnaires by means of “convenience sample” to those audiences of TV’s Korean programs locating at northern Taiwan, and feedback with 268 samples. Below are the research outcomes :
1.The body image of Korean TV programs’Audience causes a significant impact on thein Korean TV program Involvement.
2.Korean TV program Involvement of Korean TV programs’Audience causes a significant impact on the acceptance attitude of aesthetic plastic surgery beauty products.
3.Finally, some practical recommendations for females who may be interested in cosmetic surgery and cosmetic clinics were proposed. In terms of the study limitations of the study, some suggestions for the forward operation were also recommended.
“To be pretty” is the natural born personality. We sincerely suggest those people in ‘beauty industry’ can focus on reducing surgery risks and developing men’s market so the real ‘beauty followers’ will take action.
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