Using Emotion as Mediator to Explore the Effects of Information Characteristics of e-WOM on Impulse Buying Behavior
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === Impulse buying, which is happened naturally and commonly by consumers in their daily life also faced with academia and practicality, appears its value of research. From some relevant literature reviews, the research of previous factors of the impulse buying...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3bt96b |