The Advertising Effects of Sequences of Virtual Experiences—the Moderating Roles of Priming Effect and Self-Reference
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === With the increasing Internet users, Internet advertising market followed bloom and technological advances have made online advertising itself can have the magazine on the plane than in the past more persuasive effect of ads, many scholars into this field of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mme66v |