Explore the Effect of eWOM to Brand Loyalty: Community Participate Motivation as Moderator
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === With the development of the Internet, consumers can receive the information of brand/ product through the virtual community, which has also been proven to significantly influence consumer attitudes and behavior of the brand. However, in the past studies hav...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7np227 |