A relational survey on Brand Strategy, Brand Experience, Brand Equity, and Brand Performance –Digital Camera Industry as the empirical epitome
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === In these years, as the society changes rapidly and the economy shifts hastily, consumers no longer focus on the needs or the function of the products. Instead, they rely heavily on the value-added function as well, such as the stylish ID and brand value....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/umd6b8 |