A Study of Entrepreneurial Process and Key Success Factors for Outstanding Female Entrepreneurs

• Main Authors: Hsiao-Ling Hsu, 許校翎
• Other Authors: 林宜玄
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/ap8qs6

碩士 === 國立臺北科技大學 === 技術及職業教育研究所 === 98 === Starting business is not difficult but it is not easy to run it successfully due to countless crisis and uncertainty. Entrepreneurial success needs to set a clear objective and a planning process. Grasping key factors also dominates the success. Under the agitation of business venture around the world, no matter the government, academia or even the enterprises of developed countries, they all put much effort on the research of “Entrepreneurship Management”. This research will investigate entrepreneurial process and fill the vacancy of the successful factors to female entrepreneur. Through in-depth interview, we have had deep discussion with seven female entrepreneurs who were reward with national award and the research conclusions were listed down: 1.Outstanding female entrepreneurs mainly due to coincidence, the external incentives and improvement the living environment environment affect entrepreneurship. 2.Outstanding female entrepreneurs find entrepreneurial opportunities primarily by means of relevant working experience and expertise, product trends, personal interests and hobbies. 3.Business environment for the economy as a whole can still stage for outstanding female entrepreneurs. Outstanding female entrepreneurs face fewer competitors, and have specific object or product differentiation in the industrial environment. 4.Outstanding female entrepreneurs own their savings, set up simple machine equipment and recruit for relatives or friends introduction, advertised mostly in early stage of entrepreneurship. For operational stage, after company has a surplus to expand or establish of plant. 5.Outstanding female entrepreneurs face difficulties in operation and management aspect to find solutions. 6.Outstanding Women Entrepreneur key success factors include family support, personality characteristics, professional background, using of resources and management.