Comparison of the Expenditure Between Delegates and Tourists from the Aspects of Situational Factors

• Main Authors: Frank Lee, 李淯森
• Other Authors: 汪淑台
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/69547103634968322756

碩士 === 東海大學 === 餐旅管理學系 === 98 === Convention tourism is one of the fastest growing sectors in tourism in recent years, and it can benefit the destination much more than the regular tourism. The purpose of this study is to investigate the difference of inbound tourism expenditure between delegates and tourists in Taiwan. The expenditure difference was analyzed based on demographic information, trip-related characteristics and five situational factors. Situational factors including physical surrounding, social surrounding, temporal perspective, task definition and antecedent. The study reveals the highest expenditure for delegates is accommodation, followed by transportation, food & beverage, shopping, entertainment, respectively. Financial support, education, length of stay and number of adults in the group are most influential variables affecting tourism expenditure. The highest expenditure for regular tourists is accommodation, followed by shopping, transportation, food & beverage, entertainment, respectively. Income, number of adults in the party and length of stay are most influential variables affecting tourism expenditure. Other than the expenditure of accommodation, tourists spend most of their money on shopping while delegates spend most of their money on the job related transporation and meals. The determinant factor for these two groups is financial resource depite the source from external support or personal available budget. Further understanding of situational factors on three expenditure level within each group was provided by logistic regression. Situational factors show good descrimant effect on delegates. The delegate samples in this study mostly represented the attendants of corporate meetings. Time constraint is a significant factors influencing their expenditure, resulting in the lower total expenditure than general tourists. However, the delegates’ daily expense is higher than tourists. In addition, regular tourists have much more time to spend, thus, the higher total expense was based on the length of stay and accessibility to the area of spending. This empirical study, though not being able to conduct the comprehensive survey, provides initiative yet solid economic information to fill up the gap in convention research. This will facilitate tourism related industries to better serve their target customers in two sectors - convention tourism and regular turism.