The Study on Planning New Type of Taxi Services to Enhance The Customer Satistifaction

碩士 === 東海大學 === 企業管理學系碩士班 === 98 === In recent years, the taxi industry has been affected by the economic recession, the intense competition in their industry and the maturity of alternatives. In this case, the purpose is to understand the potential of consumer demand and carry out the new services...

Full description

Bibliographic Details
Main Authors: James, 吳東洋
Other Authors: Chen Yow-Mow
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/08345810717317429884
id ndltd-TW-098THU00121015
record_format oai_dc
spelling ndltd-TW-098THU001210152016-04-25T04:27:00Z http://ndltd.ncl.edu.tw/handle/08345810717317429884 The Study on Planning New Type of Taxi Services to Enhance The Customer Satistifaction 企劃計程車業者新型服務方式以提升顧客滿意之研究 James 吳東洋 碩士 東海大學 企業管理學系碩士班 98 In recent years, the taxi industry has been affected by the economic recession, the intense competition in their industry and the maturity of alternatives. In this case, the purpose is to understand the potential of consumer demand and carry out the new services to enhance customer satisfaction. This study uses the P7 as a research framework. First, we get the opinions by the interviews though the interviewing method and use it to develop the survey questionnaire structure. Then, use the factor analysis to obtain three critical factors (whole service imagines. additional services and sensory experience). Finally apply the regression analysis to develop positioning analysis for four well-know taxi fleets in Taipei, and take this to search for the optimal planning of the new type services. Second, use the planning of first stage to develop creative thinking, then evaluate these to obtain the best creative. Finally, use the conjoint analysis and rough set theory to find out the best portfolio of the new taxi services. Compare the results of conjoint analysis and the results of rough set theory, they have the consistent results. Based on the results of conjoint analysis, the following is the order of the attribute preference of the subjects:”the way of payment” (31.71%) >”entertainment” (28.18%) >”the contact fee’s premium” (15.63%) >additional function (14.10%) >”comfortable (10.39%). In the overall statistics, the optimal service combination are「B2, combination with easy card」;「D1,provide the movie player」;「A1, deducted from the mobile phone costs」;「C2, show passenger position through voice system」;「E2, additional electric rear pillow」. In addition, based on the results of rough set theory, the optimal service combination of taxi industry is also that the” combination with easy card” of the way of payment, “provide the movie player” of entertainment, “deducted from the mobile phone costs” of the contact fee’s premium, “show passenger position through voice system” of the comfortable, “additional electric rear pillow” of the additional function, the result is consistent with the conjoint analysis. Chen Yow-Mow Chen Huei-Cong 陳耀茂 陳慧聰 2010 學位論文 ; thesis 97 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 東海大學 === 企業管理學系碩士班 === 98 === In recent years, the taxi industry has been affected by the economic recession, the intense competition in their industry and the maturity of alternatives. In this case, the purpose is to understand the potential of consumer demand and carry out the new services to enhance customer satisfaction. This study uses the P7 as a research framework. First, we get the opinions by the interviews though the interviewing method and use it to develop the survey questionnaire structure. Then, use the factor analysis to obtain three critical factors (whole service imagines. additional services and sensory experience). Finally apply the regression analysis to develop positioning analysis for four well-know taxi fleets in Taipei, and take this to search for the optimal planning of the new type services. Second, use the planning of first stage to develop creative thinking, then evaluate these to obtain the best creative. Finally, use the conjoint analysis and rough set theory to find out the best portfolio of the new taxi services. Compare the results of conjoint analysis and the results of rough set theory, they have the consistent results. Based on the results of conjoint analysis, the following is the order of the attribute preference of the subjects:”the way of payment” (31.71%) >”entertainment” (28.18%) >”the contact fee’s premium” (15.63%) >additional function (14.10%) >”comfortable (10.39%). In the overall statistics, the optimal service combination are「B2, combination with easy card」;「D1,provide the movie player」;「A1, deducted from the mobile phone costs」;「C2, show passenger position through voice system」;「E2, additional electric rear pillow」. In addition, based on the results of rough set theory, the optimal service combination of taxi industry is also that the” combination with easy card” of the way of payment, “provide the movie player” of entertainment, “deducted from the mobile phone costs” of the contact fee’s premium, “show passenger position through voice system” of the comfortable, “additional electric rear pillow” of the additional function, the result is consistent with the conjoint analysis.
author2 Chen Yow-Mow
author_facet Chen Yow-Mow
James
吳東洋
author James
吳東洋
spellingShingle James
吳東洋
The Study on Planning New Type of Taxi Services to Enhance The Customer Satistifaction
author_sort James
title The Study on Planning New Type of Taxi Services to Enhance The Customer Satistifaction
title_short The Study on Planning New Type of Taxi Services to Enhance The Customer Satistifaction
title_full The Study on Planning New Type of Taxi Services to Enhance The Customer Satistifaction
title_fullStr The Study on Planning New Type of Taxi Services to Enhance The Customer Satistifaction
title_full_unstemmed The Study on Planning New Type of Taxi Services to Enhance The Customer Satistifaction
title_sort study on planning new type of taxi services to enhance the customer satistifaction
publishDate 2010
url http://ndltd.ncl.edu.tw/handle/08345810717317429884
work_keys_str_mv AT james thestudyonplanningnewtypeoftaxiservicestoenhancethecustomersatistifaction
AT wúdōngyáng thestudyonplanningnewtypeoftaxiservicestoenhancethecustomersatistifaction
AT james qǐhuàjìchéngchēyèzhěxīnxíngfúwùfāngshìyǐtíshēnggùkèmǎnyìzhīyánjiū
AT wúdōngyáng qǐhuàjìchéngchēyèzhěxīnxíngfúwùfāngshìyǐtíshēnggùkèmǎnyìzhīyánjiū
AT james studyonplanningnewtypeoftaxiservicestoenhancethecustomersatistifaction
AT wúdōngyáng studyonplanningnewtypeoftaxiservicestoenhancethecustomersatistifaction
_version_ 1718232946088869888