The Study on Business Strategy of H Machine Tool Company of America

• Main Authors: Wang, Shun-Chien, 王順堅
• Other Authors: Hsieh, Deng-Long
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/06782461315864466873

碩士 === 東海大學 === 管理碩士在職專班 === 98 === In the future, the economic development will be focused on both the internal demand in emerging countries representative by Mainland China and the demand driven by the technology innovation from America after Global Fiancial Tsunami. Mainland China is going to develop 3G, high speed train and wind power generation markets instensively. However, Apple company, American, announced iPhone and iPad considered to be kind of innovation. And then Hurco company, Ameriacan, shall focus on the development of the products based on these two topic with great demand in the future. We found that Hurco should take the following strategies after comparing with other competitors: 1. Enhance the accuracy and speed of the machine to meet the requirement for precision die and mold industry in the future. 2. Achieve the goal of reducing production cost and enhancing quality control by the vertical integration for key components. 3. Create another brand to be in charge of the markets for price-sensitive customers and emerging market customers. 4. Offer discount policy for old machine renewal, and sell the old machines to price-sensitive customers after rework. 5. Become product differentiation by the Combination of technology and measurement. 6. Look for partners for strategic alliance, hopefully to fill the gap of the product line shortly. 7. Extend the warranty term of machines for those high level customers to get their belief in machine quality.