The Impact of Online gambling Quality, Security, Privacy on Satisfaction and Loyalty- The Mediating Role of Hedonic value

• Main Authors: Pin-Yun Wang, 王品勻
• Other Authors: 朱海成
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/44885307791945210627

碩士 === 東海大學 === 管理碩士在職專班 === 98 === In this study, "Online gambling " as the center of discussion, upon investigation of gambling and online gambling releated literatures and articles, understand the current situation and the development of national online gambling laws and regulations; further explore the behavior of users of online gambling, the impact of user satisfaction and loyalty as important factor. Of hedonic value and the interface quality, the online service quality, information security and privacy, satisfaction and loyalty the relationship between the survey via the Internet to collect Internet users of be analyzed and discussed, findings and recommendations. The empirical results are as follows: interface quality online gambling sites, online service quality, information security and privacy and hedonic values are indeed exist between the environment in which information security and privacy and has a significant positive relationship between hedonic value. The user of the online gambling website hedonic value, and user satisfaction on the Web site and loyalty has a significant positive relationship. The results of this study can be used as online gambling site design and management of reference.