| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 98 === According to social identity theory, the fans can extend their self-identity to a fans community, interact with community members to establish social capital, and meet social needs to feel well-being. In addition, fans may also produce collective self-esteem by identifying a team and further experience social psychological benefits or social well-being. This study attempted to investigate the relationships among baseball fans team identification, social capital and well-being. It was hypothesized that social capital partly mediated the relationship between team identification and well-being. A questionnaire was used, including three parts: The measure of team identification, the measure of social capital and the measure of well-being. A Likert five-point scale was used. Questionnaires were distributed to those who supported a professional baseball team in baseball discussion forums online (252) and baseball fields (159) by using purposive and convenience sampling. A total of 416 questionnaires were collected and 411 were valid (98.7%). The sample was consisted of 79% males; the majority of respondents were below 30 years of age (inclusive) (78%); most respondents were students (60%). Reliability analysis revealed that the Cronbach Alphas were between 0.90 and 0.92 for the three measures. According to Baron and Kenny’s (1986) suggestion, a three-step regression analysis was used to verify the mediating effect of social capital on the relationship between team identification and well-being. First, “team identification”, “social capital” were significantly related to “well-being” (.40, .57, p <.001); second, “team identification” and “social capital” were significantly related (.53, p <.001); third, by using “team identification” and “social capital” as independent variables and “well-being” as the dependent variable, a regression analysis showed that the regression coefficient of “team identification” with “well-being” dropped to .15 (p = .001) but still significant,
indicating that “social capital” partly mediated the relationship between “team identification” and “well-being.” The hypothesis was supported .
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