Aboriginal Tourism motivation Decision Making -Case Study of Taiwan Indigenous Peoples Cultural Park

• Main Authors: ming-jin Liu, 劉明金
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/65538112948619079048

碩士 === 大仁科技大學 === 休閒健康管理研究所 === 98 === This study examined the impact of tourists consider when choosing travel destinations, travel motivations, destination perception and the characteristics of recreation areas and other factors, the relationship and their mutual influence. And to factor analysis and ANOVA analysis of demographic variables for the different factors of motivation to explore the different characteristics of tourists choose to consider the factors. The results show that, to the Aboriginal Culture Park travel motivation factors can be summarized as "interpersonal and social relations" and "psychological factors" such as two factors. Recreation areas for tourists and tourist destinations cognitive characteristics will affect the perception of tourists motivated. Motivation are all variables affecting tourists chose Taiwan Aboriginal Culture Park as a destination of factors.