A Research of Blog User Behavior－A Case Study of the Using of Blog to Promote Online Auction of Goods
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === The purpose of this study aims at understanding the factors in affecting personal blog users’ attitude and behavior intension. The study employs the “Unified Theory of Acceptance and Use of Technology” model and adds one more construct into the framework-perceiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38510252632304765332 |